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Spirit

Written by Edi Sipkas

Updated at June 19th, 2025

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Here you can learn about adding a Spirit to your list of products.

1. Click Add a Product [+] > Choose your product details.

 Make sure that your Product Name and SKU do not exceed 50 characters. Also, please ensure that your SKU does not have special characters, such as +$%^&*.
Product Type Choose from the list of Product Types to control what kind of Product you will create.
  • Wine
  • Wine Product
  • Product Bundle
  • Event Ticket
  • Gift Card
  • Spirit
*Product Name The name of your Product. This is a mandatory field and should be less than 50 characters. 
Sub Title Use this as an additional title for your Product on your Website.
POS Title This is used on the WineDirect POS when you need a shorter name to recognize your Product.
Shipping Strategy This is normally set to "Use Default" but can be changed to a different Shipping Strategy.
Bottle Size The Bottle Size of the Product.
Photo Upload a photo in JPG or PNG format from your computer that follows the recommended pixel width and height.
*Product SKU This will be the SKU of your Product. The best practice is to keep it as short as possible and avoid using special characters such as @ & #.
Product Brand This should be the brand of your Product. You can add many brands to WineDirect.
Unit Description Tell us the description of your unit. This could be a "Balcony Seat" for an Event Ticket or a "Bottle" for a standard wine.
Weight Say the weight in lbs here. Just use a singular number such as "3", don't type in the "lbs" part.
Retail Price This should be the standard Price that you are charging your customers.
Sale Price This is the sale price of your Product. If left blank, the Retail Price will be the authority. Once you put a dollar amount here, this will be the displayed Price.
Is Active? Check this box so that your Product is sellable in the Admin Panel.
Display on Website? Check this box so that your Product can be bought from your Website.
WD Fulfillment

Allows you to control how the Product will be sent over to WineDirect. (Only appears if your WineDirect account is integrated with WineDirect Fulfillment).

  • Send to Fulfillment Normally: If selected, the SKU will pass as a normal product SKU to WineDirect with no special notation.
  • Send to Fulfillment as SPCL*: You can send non-bundle products to WineDirect with an SPCL note in the Order Notes so that the order is held in WineDirect Fulfillment and lets the fulfillment team know that there is action needed for this SKU such as custom packaging.

* WineDirect uses SPCL for orders needing special fulfillment attention, such as holiday orders, special packaging, etc.

*Required Fields

2. Once complete, press Save.

You can do more to your Product once this first step is done.

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