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Cancelling a Club Membership

Written by Edi Sipkas

Updated at June 19th, 2025

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Table of Contents

California SB-313

Club Memberships can be canceled by entering a date in the Cancel On field. The membership will be canceled on the date that you select.

Once a date is entered, a checkbox will send the member a cancellation email. When checked off, upon clicking Save the Club Cancellation Confirmation email will be sent to the customer.

Note: You can edit the email document as needed by navigating to Contacts > Email Documents. (This email document does not exist by default but will be generated automatically the first time you mark the box checked "Send cancellation email.")

Additional Options:

  • You have the option to select a Cancellation Reason from the drop-down menu. Click here to learn more about cancellation reasons.
  • By checking the Retain Club Privileges, you can allow a canceled member to retain club member pricing/discounts without the commitment of club shipments. This allows them access to club-level pricing and promotions without being charged for membership or club shipments.
Any club shipments scheduled to ship before the cancellation date will still be sent. Additionally, if you cancel your membership on the same day a club shipment is being sent, the canceled member will still receive that shipment. In this case, you should treat the cancellation as "happening yesterday" by setting the cancellation date a day before the club shipment. You can also select a reason for the cancellation from the drop-down menu provided.

California SB-313

California legislation (effective July 1, 2018) requires that businesses that offer automatic renewal subscription services, such as wine clubs, to customers online must allow them to cancel their membership online or via email.

While members cannot currently fully execute a club cancellation online, we have two suggested workarounds:

Option 1: Create a Mailto Hyperlink

  • Create an email "mailto:" hyperlink on your website that generates an email with the subject line "Wine Club Cancellation" or similar
  • This hyperlink should be easily accessible on your website, but there is no specific requirement as to where it be located

Option 2: Create a Club Cancellation Form

  • Create a club cancellation form and embed it on a dedicated webpage
  • This allows you to ask for additional information, such as club cancellation reason, or ask them to specify which club they want to cancel

Both Options:

  • Include your email "Mailto" link or Cancellation Page link in the club sign-up confirmation email as well as subsequent club notification emails
  • Ensure the cancellation email requests/form fill notifications are sent to a monitored inbox and that your wine club staff regularly processes cancellation requests. 

You can read the full text of the new legislation on the California Legislative Information Website.

Disclaimer: WineDirect does not provide legal advice, and we always recommend consulting your counsel to ensure full legal compliance.


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