Price Levels
Written by Edi Sipkas
Updated at June 19th, 2025
Table of Contents
How Price Levels Work
Many stores choose to have just one price level (for example, "Retail"). However, you may want to add additional wholesale or employee pricing levels.
The additional levels you set will be available to contacts, but you need to manually add them one by one to that price level. For this reason, WineDirect recommends using Price Levels to differentiate between Retail or Employees, for example, which would likely be a smaller number of contacts to manually add the price level.
IMPORTANT! If you have a 'club price level' set up, if someone signs up for a club, they ARE NOT added to the "club price level". You need to add them manually to the club price level. As a best practice, WineDirect recommends using promos to manage club pricing rather than price levels.
We do not recommend using price levels because of the added complexities; however, in some cases, you might need to add price levels. Use price levels for employee or trade pricing groups, as these contact groups often are smaller and change less frequently. Managing club discounts using price levels is not recommended because members must wait for the winery to intervene before receiving their discounts. Promotions offer an easier, more dynamic way to offer club discounts to your members, allowing them to purchase using such discounts right after signing up. Watch the video above before you add price levels to your store.
Here are three reasons you should use Promos over Price Levels:
1. Price levels are very manual. You need to manually set the price level on every product, and you need to set each person to the right price level manually).
2. It's easy to mess up. A year from now, if you add a new product, you must remember to add a price to all the price levels. If you forget to add a price to a level, customers with that price level will get the wine for $0.
3. Promotions are way better. Promos are more automatic, more 'mess-up proof' as new products auto-apply, etc.
That said, there are still cases where Promos won't work, and Price Levels are needed. The only one we see is if your discounts aren't the same across wines (i.e., one wine is 5% off, one is 15% off, another is 14% off, etc.)