Lifetime Value
Written by Edi Sipkas
Updated at June 19th, 2025
The Lifetime Value report is designed to provide you with the basic billing details of all your purchasing customers based on the total amount of money they have spent on your products.
These are the parameters you have to choose from when deciding to pull your Customer List:
| LTV From $ | Starting minimum amount of money, they have spent or leaving it at zero |
|---|---|
| LTV To $ | Ending the maximum amount of money that they have paid or left it blank |
| LTV From | Starting date parameters for the report |
| LTV To | Ending date parameters for the report |
| Type | Choose a contact type or leave it empty to search all contact types |
| Club | Choose between a particular club and all club members, or leave blank to exclude clubs as a filter. |
Reports are exported in a CSV format.
Here are the definitions of what will populate your Lifetime Value report:
| Cust # | The customer number of the customer. |
|---|---|
| First Name | The customer's first name. |
| Last Name | The customer's last name. |
| Company | The customer's company name. |
| Address | The customer's billing street address. |
| Address 2 | Additional billing street address information. |
| City | The customer's billing city. |
| State | The customer's billing state. |
| Zip Code | The customer's billing zip code. |
| Country | The customer's country. |
| Phone | The phone number on their customer record. |
| The email address of the customer. | |
| LTV | Customers' lifetime value is based on their purchases between your date ranges. |